Multipurpose/multi-vertical Business Model.

Multipurpose/multi-vertical Business Model.Rural enterprises are hard to sustain on a single service; businesses need to be mounted with a range of services. Therefore, entrepreneurs must try to provide a variety of services through their business. It has been seen that rural dwellers prefer ‘one-stop solutions’ to their problems and dislike using different windows for different needs. A multi-vertical model certainly provides an edge to any rural-based enterprise.